The process of optimizing your website to rank higher in unpaid (organic) search results.
Key Components:
- On-Page SEO – Keywords, meta tags, headings, content quality
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- Off-Page SEO – Backlinks, domain authority, social signals
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- Technical SEO – Site speed, mobile-friendliness, crawlability
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- Local SEO – Google My Business, local keywords
Goal: Drive free, long-term organic traffic Best for: Blogs, e-commerce, local businesses Tools: Google Search Console, Ahrefs, SEMrush, Yoast SEO